“We’re Arctic Monkeys, and this is ‘I Bet You Look Good On The Dancefloor’. Don’t believe the hype.”
The year is 2006. In the past couple years, Alex Turner and his band of fellow scrawny white boys from Sheffield have already (unwittingly) changed the way the music industry works, building themselves on an entirely unprecedented foundation of CD demos, file-sharing and MySpace-induced buzz. The press hasn’t been this overwhelmingly excited since Is This It, and in 2005 it had all culminated in an astounding number one in the UK charts with ‘I Bet You Look Good On The Dancefloor’ – the band’s first single signed to Domino Records.
It is the opening lines of the accompanying video that are quoted above, and they seem an important starting point. From nowhere, this four-piece of young lads had descended; no traditional marketing, no big advertising campaign – instead, the hype of the press and their growing fan base alone had propelled them into the bright lights. So it’s hard to know if, in saying the above, Turner was simply playing coy or if he was genuinely surprised; shy and trying to play down the startling reaction they were getting.
Either way, when the tellingly named Whatever People Say I Am, That’s What I’m Not arrives, there are no more questions of whether everyone’s been getting overzealous. In 2006 – ten years ago this month – Arctic Monkeys released the debut album for a generation.
To this day, it remains the fastest-selling debut album from a band in British history – and this too, when it had already leaked. It was a cultural phenomenon, but what exactly was it about the record that struck a chord – that led to it going quintuple platinum in the UK alone?